[CJ ENM] Project manager for offline events
During my work at CJ ENM Animation (Jan 2018 ~ Dec 2020) I was in charge of managing and executing numerous in-person marketing events as a project manager.
Spearheaded marketing campaigns in collaboration with major Korean brands, including Lotte World Adventure (theme parks) and Shinsegae (department stores), to drive audience engagement and brand visibility.
Directed large-scale marketing events, including Halloween-themed activations with Lotte World Adventure and local kindergartens, enhancing community engagement.
Led one of the company's most successful marketing events, an interactive TV show screening that drew a live audience of 1,600 and earned the CJ ENM Marketing Award for Best Marketing Promotion in 2019.
Oversaw planning, logistics, and cross-functional coordination to drive audience engagement and brand impact.
