A Creative Leap: Telling Stories through Animation

Hi! I’m Sieun Lee, a 3D character animator originally from Korea and now based in San Francisco. Once a marketer for an animation company, I realized I was much more interested in bringing characters to life than just promoting them—so I made the leap into animation! Now, I’m all about creating dynamic and expressive animations that tell a story.

Resume

  • Animation Mentor, online (Jan 2021 - Nov 2022)

    • 3D Character Animation

    • Featured in 2023 Student Showcase  


    Hanyang University Seoul Campus, Seoul, Korea  (Mar 2016 - Feb 2018) 

    • Master of Arts in International Business

    • Thesis: The Effects of Promotion Strategies on American Animated Film Choices in Korea and China


    Hanyang University ERICA Campus, Ansan, Korea (Mar 2010 - Feb 2015)

    • Bachelor of Arts in Cultural Content / Entertainment Business 

    • Graduated summa cum laude                            

  • 3D Character Animator - A short film NEW AGE, freelancing (Aug 2023 - present)

    • https://newagemovie.com/

    • Animated a worldwide collaborated short film NEW AGE, a story of the life and cultural identity of Lagos, Nigeria.


    Project Manager & Marketer - CJ ENM, Seoul, Korea     (Jan 2018 - Dec 2020)

    • Planned and implemented marketing strategies for television programs, mobile games, and character products.

    • Responsible for budgeting, analyzing marketing targets, and planning TV/mobile ads in a rapid cycle.

    • Developed marketing campaigns in collaboration with a variety of Korean companies, including Lotte World Adventure (theme parks), Shinsegae (department store).

    • Project Manager for one of the company’s biggest marketing events, an interactive TV show screening that attracted a live audience of 1,600. 

    • Designed and implemented promotion for mobile games Archer Kanglim, and Ghost War.  Each ranked as the most popular free game in Android Google Play in Korea on their launch days.


    PR Intern - Egg PR, Seoul, Korea (Feb 2017 - Aug 2017)

    • Aggregated stories for daily newsletters; served as liaison with influencers; drafted press releases; and managed clients’ social media daily.

    • Successfully researched and drafted an English version of a PR proposal for an American medical treatment equipment manufacturer, which became one of the company’s clients.

    Marketing Intern - Awkward Silence Film / Callback Studio, Toronto, Canada (Aug 2013)

    • Managed all aspects of online marketing during 4-week internship, including creating marketing material, implementing Google ads, and managing social media.

    • Created ideas for Callback Studio’s logo. 

    • Assisted with event photography.

  • Software

    Autodesk Maya (animation), Adobe Photoshop and Premiere Pro, Davinci Resolve 

    Languages

    Korean (native proficiency), English (near-native proficiency)