[CJ ENM] Producer and marketer for mobile games

Written By Sieun Lee

During my work at CJ ENM Animation (Jan 2018 ~ Dec 2020), I was in charge of marketing strategy, product management, and large-scale event execution for animated IPs and mobile games.

  • Planned and developed mobile games based on an animated series, overseeing concept development and execution.

  • Implemented multi-channel marketing strategies, including TV ads, online campaigns (Google Ads, Meta Ads, YouTube collaborations), and offline promotions.

  • Led an online drawing competition, Ghosts I Created, attracting over 4,000 applicants through targeted digital engagement (video).

  • Managed planning, marketing, product management, and budgeting for mobile games Getcha Ghost, Archer Kanglim, and Ghost War—all of which ranked as the most popular free games on Android Google Play in Korea on their launch days.

Sieun Lee
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[CJ ENM] Project manager for offline events